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News, articles, and advice for Maine real estate licensees, loan officers, and all professionals who assist the consumer in the real estate transaction.

Posted by: Steve Hammond, Founding Partner, TRELG
  About Steve | Steve's Post Archive
Posted on: July 30th, 2010 at 9:44 am
Filed under: Uncategorized

This Blog has been re-posted with permission of www.SmashingMagazine.com.

Email signatures are so easy to do well, that it’s really a shame how often they’re done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Why are email signatures important? They may be boring and the last item on your list of things to get right, but they affect the tone of every email you write.

Email signatures contain alternative contact details, pertinent job titles and company names, which help the recipient get in touch when emails are not responded to. Sometimes, they give the recipient an idea of who wrote the email in case it has been a while since they have been in touch. They are also professional: like a letterhead, they show that you run a business (in some countries, you’re required to do so). Here are some tips on how to create a tasteful signature that works.


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Posted by: Steve Hammond, Founding Partner, TRELG
  About Steve | Steve's Post Archive
Posted on: July 20th, 2010 at 2:10 pm
Filed under: Uncategorized

If you’re utilizing social media websites to promote your business you will want to create a Facebook Fan Page or Group. Facebook gives you the option to create either a fan page or a group. Fan pages and groups have several similarities and differences that you may want to know about before you choose one over the other. So, how do you know which one to choose? Below is a list of the pros and cons of each option, so you can make an educated decision.

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Posted by: Steve Hammond, Founding Partner, TRELG
  About Steve | Steve's Post Archive
Posted on: July 12th, 2010 at 10:59 am
Filed under: Uncategorized

This post has been reprinted with permission of Zeke Camusio. Zeke Camusio is the owner of The Outsourcing Company

Sometimes we get so carried away by new tools, trends and advice from business gurus that we forget to do the most basic things. Think about it: When was the last time you called one of your customers and asked him about his experience with your company? When you lose a prospect to your competition, do you call her to find out why she didn’t choose you? In this article I share some of the questions I ask my clients - the clients that leave and the prospects that decide to go with our competition.


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Posted by: Steve Hammond, Founding Partner, TRELG
  About Steve | Steve's Post Archive
Posted on: July 7th, 2010 at 9:19 am
Filed under: Uncategorized

Here are a few tips to help you jump start your

successful Real Estate career.

CREATE A BRAND FOR YOURSELF -

  • Start by finding ways to differentiate yourself from other real estate agents.
  • Develop a strong tag-line so when consumers think of real estate they think of you.
  • Market yourself to other agents from across the country to send you referrals in your market.
  • Network. Social Networking websites are a great way to network with others in your industry. Don’t be afraid to ask for referrals!
  • Identify your strengths and what strengths are important to potential clients. Once you’ve identified these strengths you can think about ways to successfully market these to the public and utilize them in your branding campaign.
  • Make sure you truly represent what your brand identifies you with.

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