Yesterday I came across this article about how to use social networks like LinkedIn & Facebook to increase lead conversion. As a Social Marketing Consultant, I’m always open to new ways to use these social networks in all facets of business. However, the method discussed in this article, seemed a little too aggressive for my taste.

The article suggests that once you receive a lead, that you attempt to locate the individual on Facebook or LinkedIn and send them a quick message saying something like:

Hi Robin,

I saw you were searching for Memphis homes on my real estate site. I wanted to connect with you personally and learn more about what you’re searching for and your needs.

Best
Realtor Bob

As a broker, I can see why one would use this approach, you want to immediately connect with this lead and strike while the iron is hot. As a buyer, however, I personally would be turned off…it seems a little stalker-ish and desperate to me. An agent would have to go out of his way to take my information, go to a social network (or many of them) and search my name, weed through the ones that share my name, find me, then send me a message? If I left my phone number or email, why wouldn’t he just contact me using one of those methods?

To further prove my point, the article goes on to say that the method gets a relatively low response rate, only 25% of leads accept a friend request on LinkedIn and 10-15% on Facebook.

What do you think? Is this desperate or an acceptable way to nurture your leads using Social Networking? Comment away!

One Response to “Is This Social Networking Stalking or A Legitimate Lead Gen Method?”

1. 1
   shanmugam Said: @1:16 pm 
   

   Our approach shoould be very positive then only we should be in top . To lead in real estate social networks are very important.Business increasing ior level may occur by using this ways.
   By flswair

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