Why doesn’t my website rank well on Google?  How can I make my real estate website into a lead generating machine?  Given 85% of new buyers start their search for real estate online, it is essential that one has an online presence today.  But writing a paragraph about yourself and uploading some listing photos into a template based site is simply not going to get you there.   Just like many things in life, success is directly proportional to the inputted effort. 

First and foremost:  Developing a strategy and sticking with it.
With  many avenues to explore, articles to read, techniques to implement and places to advertise what you want to do and how many resources you want to expend to get there is of top priority.  Nothing is free- be it your time or money- and with the Internet as vast and complex as it is, the learning curve can be steep and intimidating, but with the commitment to spend as little as an hour a week, the benefits of the online world can be reaped. 

The Goal: A content rich, keyword laced, search engine optimized website with hundreds of anchor text inbound links, (like Maine Real Estate), from credible high page ranking sites combined with informative blog posts on sites such as Active Rain.

Note: If the above sentence seems like a foreign language fear not and read on! 

Having a game plan, keeping it simple and incrementally building upon your work is the key.  One blog entry here, one new page of content there and a year later you will be amazed at the network of legitimate leads you can generate. Consistency and commitment! 

Education
So where can one begin learning about real estate Internet marketing, search engine optimization, (SEO), what is out there and what is going on in this dynamic, quickly changing environment?

• Active Rain:  The number one, hands down, best real estate  social networking community. Sign up here through my referral link,(http://activerain.com/action/referrals/johnherrigel), its free and the numerous groups, blog posts and more can answer any question. Just go slow, it is easy to get overwhelmed.
• Real Estate Webmasters www.realestatewebmasters.com
  They are a real estate web design and services company but have a great forum for information.
• Search Engine Blogs
  www.seobook.com - great commentary on marketing online
  www.seomoz.com - lots of great articles and blogs.

These sites will provide you with more than enough information to last a lifetime. 

Thanks for reading,

John

One Response to “Real Estate Online Marketing”

1. 1
   randi Said: @9:54 am 
   

   marketing is very important of your real estate website if you really mean to go further in real estate

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