Clients are the lifeline for Real Estate Agents. Without your clients, your Real Estate Business would be nonexistent. This means it is extremely important to provide the highest level of customer service possible. Providing a high level of customer service can help you stand out among the competition and guarantee loyal clients.

To find out where your strengths and weaknesses are, you can email a customer satisfaction survey to your current and past clients. Customer satisfaction surveys are a fast and easy way to gauge customer satisfaction in your business. There are many companies that allow you to create and send surveys to your clients; www.SurveyMonkey.com is site that I’ve heard great things about in the past. Remember when sending the surveys let your client know you appreciate the time the fact that they have taken time out their busy schedule to leave feedback. Once you’re received feedback, really think about what your clients have said and how you can use this information to improve the level of service you provide.

Getting to know your clients is a large part of providing quality customer service. What are your clients looking for? Why are they moving? Is this their first home buying experience? Once you better understand your clients’ specific and individual goals, you can better serve them. The type of service and the expectations of a first time homebuyer will differ from that of a client that has been buying and selling real estate for 20+ years. Know your clients and know their expectations.

Communication and follow-through are two extremely important components to making your clients happy. There are things as simple as returning phone calls and email in a timely manner that can make a huge difference. Set a rule for yourself. – You will return all phone calls within X amount of time and stick with it! If you say you’re going to send an email to your client with a new listing, do it and as soon as possible. These may sound like simple tasks, but you would be surprised by how many people don’t follow-through and properly communicate with their clients.

It is also important to set realistic expectations with your clients from the start. Pull comparables for your clients’, let them know what the realistic sale or purchase price of a home is. Setting proper expectations will help you avoid disappointment and frustration in the end.

Buying or selling a home is a huge emotional and financial investment. Be there to support and guide your clients through the process – nothing less than the best service should be good enough for your clients.

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