H. The registration of any domain name for a web site in order to promote real estate brokerage services or the sale or purchase of real estate through the agency; and

I. The development or uploading to the internet of a web site that promotes real estate brokerage services or the sale or purchase of real estate through the agency.(1)

• Did you ask your Designated Broker permission to buy that domain name?
• Did you ask your Designated Broker permission to create that website?

Effective July 29, 2009 The Commission also amended Sections 1 and 13 of Chapter 410 (Minimum Standards of Practice) to include: 

1. Definitions

As used in the Commission’s rules, unless the context otherwise indicates, the following terms have the following meanings:

A. Advertise. “Advertise,” “advertising” and “advertisement” include all forms of representation, promotion and solicitation disseminated in any manner and by any means of communication for any purpose related to real estate brokerageactivity, including, at a minimum, advertising the sale or purchase of real estate or promotion of real estate brokerage services conducted by mail, telephone, the Internet, the World Wide Web, E-mail, electronic bulletin board or other similar electronic common carrier systems, business cards, signs, television, radio, magazines, newspapers, and telephonic greetings or answering machine messages.

B. Contact information. “Contact information” means information as to how the public can contact the real estate brokerage agency either by phone or in person at the agency’s place of business as licensed by the Commission.

C. Prominent. “Prominent” means standing out so as to be seen easily; conspicuous; particularly noticeable.(2) 

·    Did you prominently display your brokerage firms contact information the last time you posted a listing on Facebook?

·    What about Twitter?

·    Did you ask your Designated Broker permission to post to

     Facebook/ActiveRain/LinkedIn/Twitter?

 

13. Licensee’s Duty

1.  Keep the Designated Broker InformedAn affiliated licensee shall keep the designated broker fully informed of all activities

conducted on behalf of the agency and shall notify the designated broker of any other activities that might impact on the responsibilities of the designated broker as required under Chapter 400, Section 1of the Commission’s rules.

 

2.  Provide Documents to Designated Broker 

An affiliated licensee must provide originals or true copies of all real estate brokerage 

documents and records prepared in a real estate transaction as listed in Chapter 400,

Section 3 of the Commission’s rules to the designated broker within 5 calendar days after

execution of the document or record.

 

3.  Domain Names and Web Sites

An affiliated licensee may not directly or indirectly, through himself or others-

- register a domain name for a web site, or 

 - develop or upload to the internet a web site, 

that promotes real estate brokerage services or the sale or purchase of real estate through 

the agency with whom the licensee is affiliated without the consent of the designated

broker.  

 

·     Will you provide copies of every blog, every Facebook posting, every tweet to your Designated Broker?

·     Will you now check with your Designated Broker before you Tweet?

·     What about sharing a listing on Facebook?

·     Will you still post your virtual tours to YouTube?

·     Will your office need to develop a social networking section for your Policy and Procedure Manual?

·     Will you think twice before you start a discussion about your newest listing on LinkedIn?

 

Any web site developed or uploaded under this Section must comply with the advertising requirements contained in Chapter 410, Section 1.(3)

 

(1),(2), (3)-Excerpts from Rules of the Department of Professional and Financial Regulation-Office of Licensing and Registration-Real Estate Commission can be viewed at http://www.maine.gov/pfr/professionallicensing/professions/real_estate/pdf/RulesEffective7-29-09.pdf

Will the newly adopted rules change how you practice real estate?  Share your thoughts will us.  

This blog is provided by THE REAL ESTATE LEARNING GROUP to provide visitors and members with information that can foster professional and/or personal development.

TRELG disclaims responsibility for any of the content or opinions expressed on this blog, including, but not limited to content or opinions regarding any products or service mentioned on the blog.

 

TRELG disclaims liability for any damages or losses, direct or indirect, that may result from use of or reliance on information contained in the blog.

This blog may contain links to other Web sites operated by third parties. These links are provided as a convenience to access the information contained therein. TRELG has not reviewed all of the information on other sites and disclaims any responsibility for the content of any other sites or the products or services that may be offered on or through those sites. Inclusion of a link to another site does not indicate any endorsement or approval of the site or its content.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

One Response to “Will the newly adopted rules change how you practice real estate?”

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