Business Ethics Through Four Lenses Friday Finding: Looking Through the Ethics Lens Every real estate transaction presents decisions, challenges, and sometimes ethical gray areas. When faced with a difficult situation, successful licensees don't rely on instinct alone—they evaluate the issue through a series of lenses.

7/10/26

Think of business ethics like looking through four filters:

Laws & Rules

Professional Codes of Ethics

Company Policies

Personal Values

Each lens provides a different perspective and helps guide decision-making. If an action fails any one of these filters, it may create risk for you, your client, or your business. When faced with a difficult question, start by asking:

 Is it legal?
 Is it ethical?
 Does it comply with company policy?
 Does it align with my professional values?

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