After considering the law, many licensees next look through the lens of professional ethics. The REALTOR® Code of Ethics, established by the National Association of REALTORS®, sets higher standards for conduct than many laws require. It focuses on professionalism, honesty, cooperation, consumer protection, and promoting public trust. |
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An important distinction:
All REALTORS® are licensed real estate professionals, but not all licensees are REALTORS®.
Whether or not you belong to a trade association, your reputation is built on how you treat clients, customers, and fellow professionals. Ethical behavior often requires more than simply following the law.
| Friday Finding: Laws establish minimum standards. Ethics challenge us to exceed them. |
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